Esso always on guard - enamel sign
"Esso - Always on Guard" - convex enamel sign
This vintage enamel sign, measuring 30 cm in diameter with a convex shape and 4 screw holes, is part of a series celebrating classic advertising from the golden age of petroliana. The "Always on Guard" campaign was introduced by Esso (now part of ExxonMobil) in the mid-20th century and features a loyal German Shepherd as a symbol of trust, protection, and reliability. This iconic image evokes a sense of safety and quality that Esso promised to drivers for decades.
Own a piece of history with this charming and nostalgic advertisement, perfect for any collector or vintage enthusiast.
The "Always on Guard" Esso campaign emerged during the 1950s and 1960s, a time when the oil company sought to connect with customers through memorable, family-friendly imagery. The German Shepherd was chosen as a symbol of vigilance and dependability, much like the brand's promise to protect engines and keep vehicles running smoothly. The dog became a beloved mascot, and the ad’s imagery continues to resonate with vintage collectors today.
Although the quality is slightly lower than our premium TopEmaille® series, these signs retain their charming appearance. Small imperfections such as light scratches, dots or dents on the edges may occur, which contributes to their authentic vintage character. Add a piece of American nostalgia to your interior with these unique signs!
| SKU | IMP-ES-026 |
|---|---|
| Shape | Round |
| Width | 30 cm. |
| Height | 30 cm. |
| Brand | USA Import |
