Esso Aviation Gasoline - Vintage Enamel Sign

Vintage Esso Aviation Gasoline Enamel Sign - 30 cm

This beautifully crafted enamel sign, measuring 30 cm in diameter with a convex shape and 4 pre-drilled screw holes, is part of a nostalgic series of vintage advertising collectibles. Featuring the iconic Esso Aviation Gasoline logo, this sign brings the golden age of aviation to life. Ideal for aviation enthusiasts, collectors, and fans of classic advertising, this sign is a timeless tribute to Esso’s contribution to the aviation industry. The bold, retro design is perfect for garages, workshops, or display rooms.
Esso, a brand under ExxonMobil, played a crucial role in fueling the growth of aviation during the early to mid-20th century. Esso Aviation Gasoline was trusted by pilots and aircraft engineers alike, known for its reliability and high-performance qualities. During the golden age of aviation, Esso’s advertising campaigns prominently featured its aviation fuel, emphasizing its importance for safe and powerful flights. These nostalgic signs, which once adorned airports and fuel stations, are now cherished by collectors as historical artifacts from a time when aviation was rapidly advancing.

Why did esso chose for a tiger as a mascot?

Esso chose the tiger as a mascot because of its strong associations with power, energy, and speed. First introduced in European ads in the 1950s, the tiger became world-famous through the 1960s "Put a Tiger in Your Tank" campaign.

Why the Tiger?

1. Power and Energy: The tiger symbolized strength and vitality, qualities Esso wanted to link to its fuel.
2. Recognition: The tiger’s bold image made the ads memorable and easily recognizable.
3. Playfulness: The slogan "Put a Tiger in Your Tank" added a playful, positive touch to Esso’s branding.

The 1964 U.S. campaign was especially successful, making the tiger a lasting icon of quality and performance in the automotive world.